Tis' the Season to Be Selling: More on Amazon Central Seller 2022
Setting Up your Amazon Central Seller Account
Amazon Seller Central is where physical products are sold on Amazon that are not print-on-demand. On Seller central you determine levels you stock on Amazon. Seller Central accounts can also make offers for amazon Prime. Although the offers work differently for other Prime sellers you still can put yourself on a waitlist if the Prime badge application is closed. You can also participate in Fulfillment By amazon (FBA) program, and this will allow you ti9 sell on Amazon Prime as well.
The E-commerce space is predicted to account for 17% of all U.S. retail sales by 2022. This is go-time for those of us who plan on selling on Amazon. The aspects of online retail such as digital marketing, optimizing for mobile, business automation, and establishing a brand are just a click away with Amazon as your business partner.
We must remember that Amazon Central Seller accounts are steeped in some particulars. How we set up these accounts to sell on Amazon is crucial to our success and how helpful Amazon can be in supporting your business needs as we move forward. Here, we will cover in detail some vital points to keep in mind as your set up your account. How to open your account to be accepted and not be denied as a seller, and what cost your will incur for doing business as an Amazon seller. I am a bit excited so forgive me if I miss something important. The gist is to follow these instructions and stay in close contact with Amazon if there is a hitch in the Gettie up (Ask your Amazon representative if you don't understand any particular points). A great source for information is Amazon University newsletter, Feedvisor.com. That said, let's get started on setting up our account information.
Avoid Duplicate accounts: Enter the account information that can be easily verified and make sure you do not have a previous seller contract on file with Amazon, duplicate accounts will be denied.
You will not leave the company you are signing on to except for being the sole of the entity.
Put the information for the business entity you want to be taxed for and if you have not formed your LLC or business entity yet, you can enter your personal tax ID or E.I.N. and change it later. Make sure you use a business address and do not use a P.O. box or virtual mailbox.
The Interface: Navigation Tab
Inventory: This tab is used to manage sellers' inventories manually. whether that be unit-by-unit or by uploading inventory spreadsheets. Here you can modify product information, add product to be sold, control pricing, and adjust quantities. Sellers can also manage FBA inventory and create shipments from here as well.
Orders: Manage orders and returns under this tab. You can generate order reports here as well.
Reports: You will find business related reports, such as payment section and payment history and generate settlements here as well.
Performance: This tab shows all information provide or serves as clear evidence of the health of sellers' accounts. Sellers are advised to view all A-To-Z Guarantee claims, chargebacks, customer feedback, and any new performance notifications.
Settings: This provides the means for sellers to see and review all general info about their preferences, including their bank account information, display names, notification settings, and shipping settings. Sellers can customize their webstores to their desired needs and wants.
Seller central Dashboard: Do I need to explain this dashboard thingy? This is what you as a marketer will become familiar with on websites and different affiliate marketing sites. We are still into the digital marketing space and no doubt will have to subject our thoughts accordingly. The Amazon seller's dashboard is where you will land after you login to your account. The tabs along the top will illustrate:
The number of marketplaces you are enrolled in, how many open orders you have including both your seller fulfilled and FBA (Fulfillment by Amazon) orders as well as total sales. FBA is a service provided by Amazon that provides storage, packaging, and shipping assistance to sellers. This service allows sellers to ship their merchandise to an Amazon fulfillment center, where items are store in warehouses until they are sold.
Buyer messages: Amazon wishes that you try and answer these messages within 24 hours, check messages a least every 12 hours and by getting notifications through the settings tab, in the top right-hand corner of the dashboard.
Buy Box Wins: This tells you how often your products are in the buy box, which dramatically increases the number of conversions. It is important to note Feedvisor, an Amazon's next-gen optimization platform newsletter, states that " Amazon sellers can only compete for the Buy Box if they have a Professional Seller account and are "Buy Box-eligible" which is a status awarded to experienced sellers who have spent time selling on the Amazon platform and possess high levels of performance."
Total Balance: This tells you your disbursement will be at the next disbursement date.
IPI Score: Inventory Performance Index is the number that gives Amazon some insights as to how you are doing. Aim for a 700 and all will be well with your seller's account.
Seller Central Widgets
The homepage offers several different widgets designed to help Amazon's sellers. Widgets will display information pertaining to the sellers' webstore. Widgets maybe moved or deleted altogether according to preference. Check the news widget on a regular basis, important announcements are made there.
Your Orders: This widget. which may be found on the left side of the website, delivers similar data to the Orders tab. When sellers access the Seller central page, it is immediately visible.
Headlines: This widget in the page's middle gives sellers a spot to look for news updates and any alterations made to seller central. It is recommended that sellers frequently check this widget to be informed about the newest features, updates, and news affecting amazon sellers.
Performance: Using this widget, which functions similarly to the corresponding tab on the navigation bar, sellers may instantly evaluate the status of their account as well as any fresh customer comments.
Summary of Payments: Using this widget, merchants have immediate access to data from the bank account that is relevant to their Seller Central account.
 |
| Images provides by Upsplash |
Stranded Inventory: this tab tells how much inventory you currently have at FBA without active offers. This can mean that the listing is suppressed, or items are unfulfillable.
Amazon charges fees on stranded inventory after thirty (30) days and has the right to dispose of your stranded inventory. It behooves you to stay on top of the management of your sales.
MENU DROP DOWNS
Managing Inventory "FBA": Here you can see how many items you have available; how many are unfillable. How many are reserved, are currently being checked, or are already purchased. You can adjust pricing by simply changing the price in the text column and then clicking save.
Advertising: The Campaign Manager is where you're going to start to create and edit all of you advertising campaigns. The Content Manager is for those who are branded registered and looking to create A+ content, this will be the tab where you'll find that information.
The EARLY REVIEW and VINE Programs
Deals and Coupons: You can set up lighting deals to Clipp able coupons, to coupon codes, and promotions and Prime exclusive discounts within the Advertising tab.
Stores: This is part of the Amazon Branded Registry Program. If you haven't registered there will usually be a link here. This is where you start to create your Branded Registry stores.
Programs: Here you will find rerecommended programs for your account.
Reports: this will be the most used tab inside the seller's account. See the abovementioned section on Navigation Tab.
By clicking "learn more" button on any of these reports, it will allow you to see the definition of each of the Headers of these reports. You will not get all the field if you simply use the "view online" options. To maximize data, you will have to download the report. In addition to Inventory Health report, you can also view the monthly fees and customer concessions and returns in the Fulfillment Reports module.
Performance Tab Account Health Module: This tells how your account is performing., any late shipments, order defects or policy violation. It is noted that this should be checked regularly.
Voice of the Customer: This will be in the Performance tab; This helps you to identify any products that are consistently having negative customer experiences. Amazon will remove any products with consistently negative experiences.
Seller University: The University is also in the Performance tab and is provided by amazon to help you understand the different features within the platform and better navigate the platform. (See Feedviser.com for more).
Brand: This is strictly for if you a part of Branded Registry. You will also have a brand tab at the top; some features are Brand analytics, Managing my experience, Brand Dashboard, and Virtual Bundles.
</p>
Comments
Post a Comment